# Coach limits (/docs/using/coach/limits)

Every paid plan includes a weekly Coach allowance: Hobbyist is the 1x base, Standard gets 5x and Enterprise 20x. The allowance resets every Monday at 00:00 UTC. When it runs out, the Coach stops replying until the reset or until you upgrade.

## Allowance per plan [#allowance-per-plan]

| Plan | Weekly Coach usage | Routines |
| --- | --- | --- |
| Hobbyist | 1x | Not included |
| Standard | 5x | Up to 3 |
| Enterprise | 20x | Up to 10 |

Usage depends on the work, not on a message count. A long chat, a post draft, reading many stats or making an image uses more than a short question. You never see a number, only a notice when you are close.

The Coach needs a paid plan. Plan details are on [Plans and limits](/docs/account/plans-and-limits).

## What uses the allowance [#what-uses-the-allowance]

- Messages in the Coach.
- Questions an AI agent sends through [`ask_coach`](/docs/build/mcp-reference/ask_coach).
- [Routine](/docs/using/coach/what-it-does#routines) runs.
- Images the Coach makes.

## When you are close or out [#when-you-are-close-or-out]

| When | What you see |
| --- | --- |
| About 80% used | "You're close to this week's Coach allowance. It resets …" above the message box. |
| 100% used | "You've used this week's Coach allowance. It resets …". The Coach doesn't reply to new messages. |

On Hobbyist and Standard the notice adds a link: **Upgrade to Standard for 5x usage** or **Upgrade to Enterprise for 20x usage**. It opens the pricing page. See [Change your plan](/docs/account/change-plan).

A routine that runs while the allowance is used up is paused: "Your weekly Coach allowance is used up, so this routine is paused until it resets."

## Other limits [#other-limits]

| Limit | Value |
| --- | --- |
| Message length | 40,000 characters |
| Images attached to one message | 4 |
| Images the Coach makes per message | 1 |
| Messages per minute | A short per-minute cap. The message says the limit and how many seconds to wait. |
| Replies at once in one chat | 1. Wait for "The Coach is still working on your last message." to clear, or click **Stop**. |
| Routine paused when unused | After 30 days without opening it |

Rarely, the Coach is busy for everyone: "The Coach is at capacity for today." It resets at midnight UTC, shown in your time.

{/* TODO(orel): requestsPerMinute (default 10) and the routine caps (3 / 10) come from the admin-editable Coach config. Confirm the live values before adding exact numbers for messages per minute. */}

## Routines [#routines]

- Standard can keep up to 3 routines and Enterprise up to 10. At the cap, the card says "You can have 3 routines. Pause or delete one first." (or 10).
- A routine runs at most once a day.
- A routine that hasn't been opened in 30 days is paused. One that fails several runs in a row is paused too. Click **Resume** under **Routines**.
- Weekly reviews of note stats need the Chrome extension to have synced your stats.

## What the Coach can't do [#what-the-coach-cant-do]

- **Publish.** It can't publish a note or a post, on Substack or anywhere else.
- **Schedule articles.** It can push a post to Substack as a draft, but not schedule, unschedule or publish it. An AI agent over MCP can schedule. See [Schedule on Substack](/docs/using/articles/substack-sync#schedule-on-substack).
- **Delete notes.** It can save, schedule, tag and move notes between draft and ready.
- **Schedule without the extension.** Scheduling and evergreen notes need the [Chrome extension](/docs/using/setup/browser-extension) on a computer.
- **Read stats your plan doesn't include.** Notes statistics and Posts Statistics need Standard or Enterprise.
- **Copy other writers.** It can show top notes from the Inspiration feed, but it won't look up a named writer to draft in their pattern.
- **Add images to articles.** Post drafts have no image button. See [Images](/docs/using/articles/create#images).
- **Act from a routine or `ask_coach`.** Those can only save drafts or write reports.